Phase 1 · Deliverable 6
Strategic roadmap
The plan that drives Phases 2 and 3, from building the foundation this fall to filling the 2027 season.
2027 enrollment goal
Draft target, to be confirmed with Probe
Returning students
Via alumni and referral program
Email list
Parents, students and leaders
Referring churches and groups
Youth pastor promo kit
Month by month
Phase 2: Oct–Dec 2026 · Phase 3: Jan–May 2027
October 2026 · Foundation
Phase 2- • Update the Mind Games web page with the new messaging
- • Set up an email list and a welcome series
- • Build a content calendar
- • Collect alumni photos and testimonials
Measure: Web page live · email capture working
November 2026 · Alumni activation
Phase 2- • Alumni reunion or reconnect campaign
- • Alumni testimonial video reels
- • Youth-pastor promo kit, first version
Measure: 10+ testimonials · 50+ email sign-ups
December 2026 · Gift-season push
Phase 2- • 'Give the gift of Mind Games' parent campaign
- • Scholarship fundraising story — most families are price sensitive
- • Announce 2027 dates (June 14–20) and the new $900 price with early-bird pricing
Measure: First 2027 registrations
January 2027 · Registration launch
Phase 3- • Registration opens with early-bird deadline
- • Leader outreach to churches, schools and co-ops
- • Short-form social video, weekly
- • Radio mentions on Probe's program (about 3×, January–May)
Measure: Registrations ahead of last year's pace
February 2027 · Referral program
Phase 3- • Launch bring-a-friend reward
- • Returning-student discount
- • Campus ministry outreach for college-age students
Measure: Referral sign-ups · returning rate
March 2027 · Early-bird deadline
Phase 3- • Deadline countdown emails
- • Parent info webinar
- • Scholarship application push
Measure: Early-bird registrations
April 2027 · Close the gap
Phase 3- • Abandoned-registration follow-ups
- • Last-call ads in top regions
- • Leader group-rate reminder
Measure: Registrations vs goal
May 2027 · Prep and capture
Phase 3- • Welcome and prep sequence
- • Plan on-site photo and testimonial capture
- • Results review and 2028 plan
Measure: Season goal met · forms complete
Working draft · Goals are placeholders until Probe confirms them. The roadmap will be finalized at the end of Phase 1 once interviews and the messaging workshop are done.