Waypoint Marketing engagement
Engagement progress
Every commitment in the proposal, and exactly where each one stands today.
Engagement window
Nine months, three phases
Total investment
$2,500 committed so far
Deliverables complete
6 in progress right now
Current phase
Discovery & Strategy · September 2026
Timeline
September 2026 through May 2027
Phase 1 — Discovery & Strategy
September 2026 · $2,500 one time · at kickoff
Tap the (i) on any item to see what's included.
- Enrollment data deep diveIn progress
- Family & ministry leader interviewsIn progress
- Student journey mappingIn progress
- Competitive analysisIn progress
- Messaging framework developmentIn progress
- Strategic roadmap creationIn progress
Phase 2 · October – December 2026
Starter Phase
Build the base and keep it moving.
$1,500/month · 3 months · $4,500
0 of 5 deliverables complete
- Not started
Content creation
Ongoing stories, posts and program content.
- Not started
Social media management
Consistent presence across channels.
- Not started
Email campaigns
Nurture alumni families and new inquiries.
- Not started
Website optimization
Clearer paths to register.
- Not started
Monthly strategy calls
Review results and set the next month.
Phase 3 · January – May 2027
Growth Phase
Full push through registration season.
$2,200/month · 5 months · $11,000
0 of 5 deliverables complete
- Not started
Expanded content creation
Higher volume through peak season.
- Not started
Referral system development
Turn alumni families into recruiters.
- Not started
Church and school outreach materials
Ready-to-send kits for pastors and administrators.
- Not started
Weekly strategy calls
Tight loop during registration season.
- Not started
Conversion optimization
Fewer drop-offs between interest and registration.
Next steps
From the Phase 1 kickoff checklist
- 1Done
Agreement signed and kickoff payment received
Phase 1 is funded and underway.
- 2In progress
Kickoff call held with Probe leadership
Align on goals, roles and the working rhythm.
- 3Done
Access to enrollment history and registration data
Ten years of rosters are connected to this dashboard.
- 4Not started
Interview list assembled
Alumni families, youth pastors, school and homeschool leaders to speak with.
- 5Not started
Interviews scheduled and conducted
Target 8–12 conversations across audience groups.
- 6Not started
Messaging workshop with the Mind Games team
Test and refine the positioning before it goes public.
- 7Not started
Strategic roadmap presented
Hand-off from Phase 1 into the Starter Phase.
Statuses are maintained here in the dashboard — tell us what has moved and we'll update it.