Phase 1 · Deliverable 2

Family & ministry leader interviews

Who we'll talk to, what we'll ask, and how many conversations are done.

Interviews completed

0 of 11

Audience groups

4

Students, parents, leaders, prospects

Length

20–30 min

Phone or video call

Alumni students

Past attendees now in high school or college, including some who did not come back.

0 of 3 completed

Goal: Learn why they came, what stuck, and what would have brought them (or friends) back.

  1. How did you first hear about Mind Games?
  2. What almost stopped you from going?
  3. Describe the moment at camp that mattered most.
  4. How did you describe Mind Games to friends afterward?
  5. Did you come back or recommend it? Why or why not?
  6. Where do you spend time online, and what would make you stop scrolling for a camp like this?

Parents of attendees

Parents or grandparents who registered and paid, including scholarship families.

0 of 3 completed

Goal: Understand how the decision was made, who influenced it, and the value they saw.

  1. What were you hoping Mind Games would do for your student?
  2. Who or what convinced you it was the right choice?
  3. What questions or worries did you have before registering?
  4. How did you find the registration and payment process?
  5. What changed in your student afterward?
  6. Would you recommend it? What would you say?

Youth pastors and ministry leaders

Youth pastors, campus ministers, Christian school and homeschool co-op leaders.

0 of 3 completed

Goal: Find out what makes a leader actively send students and what gets in the way.

  1. What are the biggest faith questions your students face right now?
  2. How do you decide which summer programs to recommend?
  3. Have you heard of Mind Games? What is your impression?
  4. What would make it easy to promote to your group?
  5. Does it compete with your own summer plans?
  6. Would a group rate or leader discount change anything?

Prospective students (never attended)

Church-going 15–21 year olds who fit the profile but have not attended.

0 of 2 completed

Goal: Test first impressions of the name, the offer and the price.

  1. What does the name 'Mind Games' make you think of?
  2. What would a week like this need to have for you to want to go?
  3. Who would you want to go with?
  4. What price feels reasonable? Who would pay?
  5. Where would you expect to hear about something like this?

Working draft · Question guides are ready to use. Probe will need to help pick the people to interview. Tell me as each interview is done and I'll update the counts and add the main themes.