Phase 1 · Deliverable 5
Messaging framework
One clear story about Mind Games, told the right way to students, parents and ministry leaders.
Positioning statement
For Christian students ages 15 to 21 who are starting to ask hard questions, Mind Games is a small-group summer experience from Probe Ministries. It takes every question seriously and gives students the confidence to own their faith before college tests it.
Alternates to test: Your questions are welcome here. · Faith that holds up. · Ready for the questions college will ask.
Message pillars
The four ideas every piece of marketing should reinforce
Questions welcome
Bring your hardest questions. Nothing is off limits, and no one will brush you off.
Proof: Open Q&A sessions, small groups, mentors who have heard it all
Ready for what's next
Walk into college, or senior year, knowing what you believe and why.
Proof: Probe's decades of worldview teaching, college-level content
Real community
A small group of students who take ideas and faith seriously and who become friends.
Proof: Small class size, high returning rate, alumni friendships
Trusted by families
A safe, well-run week from a ministry parents already trust.
Proof: Probe Ministries reputation, supervision, scholarships available
By audience
High school students
Your questions deserve real answers.
A week of big ideas, honest conversation and people your age who get it.
Save your spotCollege students
Your faith is being tested. Be ready.
College-level thinking on science, culture and belief, with mentors who've been there.
Apply nowParents
Help them own their faith before they leave home.
A trusted, supervised week from Probe Ministries. Scholarships are available.
See dates and costMinistry leaders
Send your thinkers. We'll send them back stronger.
A partner for the students with the biggest questions, with group rates and a ready-made promo kit.
Get the leader kitVoice: we are
Voice: we are not
A note on the name
The name 'Mind Games' needs a clear line after it. Always pair it with 'a worldview and apologetics summer experience from Probe Ministries' until interviews show how the name lands.
What Sue told us
Highlighted responses from the Phase 1 kickoff document
Why Mind Games exists
Sue created Mind Games as a college-prep conference after seeing how many students lose their faith after high school. The goal: build faith and confidence before they graduate, so it holds up later.
Parents are the buyers
Parents sign their kids up — they are the real target audience for registration marketing, even though students attend.
Reach students by phone, not email
Students prefer to be contacted by phone or text. Many don't have their own email — one mom had to create one for her kids.
Price is going up — and families are price sensitive
2027 price rises to $900 (from $695 in 2026). With 13 of 18 campers in 2026 applying for scholarship, price and scholarship messaging must be front and center.
2027 dates
June 14–20, 2027. The 2026 web page has not been updated yet.
Current channels
Probe's radio program mentions Mind Games about 3 times between January and May. Social posts run on Facebook and Instagram (Terrance handles social). Probe's Facebook page is a known referral source.
Working draft · To be tested in the messaging workshop and refined with what the interviews show.